Abi Adesida is the co-founder of an online beauty destination providing exquisitely curated and sought-after beauty products for women of colour.
She believes the power of beauty lies not in the products but in the way you feel; when you finally look in the mirror and the reflection you see aligns to the image you see within yourself. It was this that inspired Candour Beauty, and with it her goal to seek out and improve the beauty industry for her community.
Abi also uses education as a means to drive change, both for herself and others around her. She achieved a BA in Engineering and an MBA from Henley Business School, alongside working as an IT consultant in large public and private organisations across the UK
Her determined spirit, pragmatic approach to life and drive to improve the world for women has led her to work with platforms and organisations that improve and make positive changes to women’s lives. This was a strong driver in her desire to create a platform for women of colour to be able to thrive and grow.
She firmly believes in holistic living and wellness too, and that only by connecting the mind and body can you achieve a true sense of wellbeing. Education, overcoming challenges and working together are key for her when it comes to her approach to life.
Another of Abi’s hobbies is travel. Experiencing different cultures, connecting with different people and understanding new perspectives around the world are both extremely important to her. Her favourite cities to visit around the globe are: New York, Paris, Milan and Lagos, where she spent most of her childhood.
Abi will be contributing a lifestyle column focusing on beauty, fashion and wellness where she’ll share her tips, experiences and insights as a woman, business owner and mother.